Company: IDENTY PTE. LTD. (Singapore)
1. Overview
This Privacy Policy explains how IDENTY PTE. LTD. (“I-denty”, “we”, “us”) collects, uses, and protects your personal data.
We comply with:
- Singapore Personal Data Protection Act (PDPA)
- EU General Data Protection Regulation (GDPR)
- Applicable international data protection standards
Under Singapore law, organisations must collect, use, and disclose personal data responsibly with consent and purpose limitation (cookieyes.com)
2. Data We Collect
We may collect:
- Name, email, contact details
- Billing and payment data (via third-party processors)
- Account and membership data
- User-generated content (within programs, sessions, or platforms)
- Website usage data (cookies, analytics, device data)
3. Legal Basis for Processing (GDPR)
Where GDPR applies, we process data based on:
- Consent
- Contractual necessity
- Legitimate interests (service improvement, security)
- Legal obligations
4. Purpose of Use
We use your data to:
- Deliver services, memberships, and programs
- Provide customer support and communication
- Improve user experience and platform performance
- Ensure compliance, fraud prevention, and security
We do not sell personal data.
5. Consent & Control
By using our website or services, you consent to data collection as outlined.
You may:
- Withdraw consent at any time
- Request access to your data
- Request correction or deletion
Under PDPA, organisations must inform users and obtain consent before collecting or using data (Hawksford)
6. Data Retention
We retain personal data only as long as necessary for:
- Service delivery
- Legal and regulatory compliance
- Business and operational purposes
PDPA requires data not be retained longer than necessary (Hawksford)
7. Data Security
We implement reasonable technical and organisational safeguards to protect your data.
However, no system is completely secure.
8. International Data Transfers
Your data may be processed outside Singapore.
Where applicable:
- We ensure equivalent protection standards
- GDPR safeguards (e.g. standard contractual clauses) are applied
PDPA requires organisations to ensure adequate protection when transferring data abroad (Hawksford)
9. Third-Party Services
We use trusted providers for:
- Payments
- Hosting
- Analytics
These providers process data under their own policies and only as necessary.
10. Data Breach
In the event of a data breach:
- We will assess and notify authorities and affected individuals where required
PDPA requires notification of significant breaches to authorities and users (Hawksford)
11. Your Rights (Global)
Depending on your jurisdiction, you may have rights to:
- Access your data
- Rectify inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Data portability
12. Cookies
We use cookies to:
- Improve functionality
- Analyze performance
- Enhance user experience
You may disable cookies via browser settings.
13. Intellectual Property Protection
All content within I-denty is proprietary.
Includes:
- Frameworks (e.g. Reinvention Framework)
- Programs, materials, videos, guides
- Branding, language, and methodologies
You may not:
- Copy, reproduce, distribute, or commercialize content
- Share membership materials externally
14. Updates
We may update this policy periodically.
The latest version will always be available on our website.
15. Contact
Email: [Insert Email]
Company: IDENTY PTE. LTD., Singapore